It's a symbol that represents a deeper emotional tie. For example, people might use the word "brand" to talk about logos, though a logo is just one part of a brand. The word "brand" is used pretty loosely these days. ![]() Get a head start on digital brand management with our free eBook: How to build your brand in 2021īefore we go over the 7 elements of brand identity design, we need to align on a few key definitions. ![]() ![]() ![]() I've boiled it down to 7 elements that you'll need to include as you create your own brand identity design and work toward the larger goal of building a well-loved brand. In this post, I've assembled information that's scattered across the web to provide an authoritative guide to corporate brand identity design.
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